How does a best-selling course layout would look like? Here are the answers to all of your questions, as voted by Your Course Creation Lab audience on Instagram!
Creating a best-selling course seems like a logical goal for most course creators.
After all, who’d want to create a course that won’t succeed?!
But how does a best-selling course look like? Is there one perfect course format to aim for?
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Blueprint for a best-selling course layout (as voted by you!)
The following results have been taken from an audience survey in @coursecreationlab Instagram account.
How long should be your course lessons?
88% of the audience prefer shorter but more lessons versus longer but fewer.
Generally, I have discovered that most people prefer for the course lessons to be as short as possible – up to 5 mins, ideally. However, if the topic requires it and if it makes sense, 10-20 minute long course lessons are also alright.
The main thing to keep in mind here is that people have to find time for these lessons in their daily run. Don’t waste their time and if you can give the information in a shorter timeframe, go for it!
Should you drip your course content?
83% of respondents prefer having full access to all of the course content right away.
While generally, this seems like the most acceptable way to go, it would really depend on your content and type of course.
If enforcing a specific order of the lessons makes sense for your content OR you’re guiding a group coaching along with that, dripping the content might work just as well.
How to present your course content?
Repeatedly, the favorite way of learning is from the slides with the presenter window instead of slide-only or talking head videos.
This way of presenting your course content definitely is very effective as you can lay out all of the must-know information and also provide the personal touch by being present 0n the screen.
Should you add interactive elements to your course?
54% of the voters have said that it’s alright if the course has no interactive elements, for example, quizzes or similar.
From my experience, I’d like to say that it really depends on how relevant these elements might be! I’ve always been against adding worksheets or quizzes if they are put within the content just for the sake of it.
However, if adding these elements make sense and will increase the likelihood of your audience earning more from your content, don’t hesitate to add them!
Is having Live coaching a must for your course?
57% of the respondents say that having LIVE interaction (for example, Live coaching) is not that important for an effective course experience.
This is the kind of element that should be clearly stated as the person is making the purchase.
I believe that most are okay with prerecorded video modules, as long as it’s a known fact that the content is provided in such a way.
Should you add 1:1 support?
61% of the responders voted that they prefer 1:1 support versus group coaching.
While adding 1:1 support might be ideal and often can be a great deal for high-end products, it definitely won’t be as versatile for smaller or evergreen products that are created for more passive income.
The main focus when creating a course should be on delivering valuable content and giving as much support and guidance as needed and possible.
Courses, by default, can be created as fully self-paced products, therefore, you shouldn’t overthink this.
If you intended to add 1:1 or group support, go for it! But if this wasn’t your plan, your course can thrive without that as well.
How does a best-selling course look like?
To wrap it up, here’s how a best-selling course would look like:
- Your course should include rather short lessons that can be finished in 5-20 minutes.
- The course content should be available right away.
- Present your course content with slides with a presenter’s screen. Add some Lives and interactive elements if that makes sense for you and your content.
- Don’t forget to give some 1:1 support or add in group coaching if your business model supports this idea.
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