Creating an online course is an amazing way to earn additional income or even turn all of your offline experience into an online business. Here are some course creation trends for 2021!
2018 is an opportunity year, as I like to think. While the beginning of this decade was a lot like soul searching – trying to figure out what and how to do the best when it comes to building an online business. Starting from 2016 it’s all going uphill (and now we’re here, as they say).
A quick disclaimer: Whether you see these trends as great and decide to follow is up to you. The perfect way to build your online course depends on your topic, your audience and your own goals NOT the trends!
Course creation trends for 2021
COURSE CREATION TREND #1: Very niche-specific topics
First of all, small and niche-specific topics are big in course creation trends.
While several years back, a course on “Social media management” could be very well sold, these days we can see a lot of more specific topics. For example, “Pinterest marketing for Etsy sellers” or “How to build an engaged audience on Twitter”.
Some people like it because they’re learning to embrace new knowledge one skill at a time. Others are very clear on what they need to know so they seek it right away. Also, these days we just have so much excessive information everywhere that it’s precious to know what to focus on.
Niche-specific topic requests very in-depth information, actionable guides and WORKING strategies. Which leads us to the next point.
COURSE CREATION TREND #2: Actionable courses
Who wants to start something without the promise to actually get anything done?
Shorter but more on-point courses are very important!
How to make sure your course is actionable?
- Provide a clear step-by-step path
- Include worksheets and to-do lists to follow
- Create quizzes
- Do Lives and Q&A’s
- Offer homeworks and accountability options
What people want from online courses are results. And to get results, they want exact steps to take.
Yes, any supportive information and guidance always is a good idea. But the base of the course should always be focused on reaching the goals this course sets!
COURSE CREATION TREND #3: Videos with subtitles
2021 is the year when the focus is on diversity and reaching all of the possible target groups.
By creating videos with subtitles you’re targeting several groups of potential students: those who prefer visual learning, those who are eager to listen and those who like to read. Besides, your content also becomes more accessible for visually OR hearing impaired!
It’s not a secret that many digital marketing efforts are based on videos. In the recent few years, platforms like Facebook and Instagram have focused their efforts on video improvements.
Facebook Live, Instagram Stories, TikTok, Youtube. All of these platforms and features have proven that people do love videos.
Now, it’s up to you to follow the trend and not forget the subtitles!
COURSE CREATION TREND #4: Flexible pricing plans
This trend is especially important if your course is on the higher end of the price list.
Flexible pricing plans are an amazing way to attract more students and embrace them to make the purchase. Let’s be honest – not all of us have hundreds waiting to be spared for a course we’d like to buy.
An example of a flexible course pricing plan is the option to buy with one payment that gives a discount or choose a payment plan that separates the price into several payments.
There are many studies that prove how different payment plans really attract different audiences. Therefore – leading more students to your course!
COURSE CREATION TREND #5: Choosing an easy to use platform
Last but not least is the trend to choose an easy-to-use course creation platform. Both for yourself AND your students.
Several years ago course creators always were eager to create their own websites and databases. But these days online course creation platforms have improved so much that even the biggest course creators choose to use them.
These platforms not only make the life of a course creator easier but also makes it easier for a student to participate in several courses with ease – keeping them all on one, easy to use platform.
What else do you need to know about course creation trends for 2021?
The most important trend is to CARE ABOUT YOUR PEOPLE.
With all these courses, blogs, videos and marketing strategies all over the place, the most important thing is to stay close to your audience, listen to their needs and be honest with them.
That’s what really matters if you’re trying to create a sellable product.
Not sure how to get started? Join Course Creation Lab to turn your online course into reality!
Stay tuned and find out all about the latest articles on our Instagram: @coursecreationlab
Planning to level-up your business in 2021 with online courses? Join our free Facebook group for community support and additional tips & tricks along the way!