You’ve been thinking about creating an online course but are not ready to build it just yet? What can you do before course creation that will ultimately help your offer later down the road? This post will explore the best options!
Course creation truly can be a bit scary and time-consuming process, especially, if you don’t really have a plan in place just yet.
What to do if you’re not ready for a course yet but would like to get closer to making it happen?
There are quite many smaller actions you can take along the way to make sure that once you’re ready for your digital course creation, you can easily get the best out of this experience. Here will be some of the things to do before course creation.
What to do before course creation?
Create relevant freebies and build your mailing list
Having a mailing list will ALWAYS be a good idea and if you haven’t hopped on that train just yet – THE TIME IS NOW.
However, you shouldn’t just create all kinds of random free offers without tapping into your audience’s actual needs. You want to make sure that you attract those who will be interested in what you’re about to sell later down the road!
You probably already have a course idea so create freebies related to it. This way, you’ll grow your audience with people who will be interested in your offer once it’s ready.
Your freebie can be like the first step they should take before joining your course or something that will help them to explore all the must-know details before taking the next step.
Don’t stop at just one free offer or one type of freebie. Give a chance to various options to see which one will do the best with your audience!
You can learn more in Your First $1K (in course sales) Masterclass.
Work on your low-ticket offers
One of the best things to do before course creation – focus on some smaller offers that will, eventually, be the guiding light to your course. These can be webinars, workshops, mini courses, even various templates, workbooks and similar.
Such offers should be lower-priced, from $7 to $49. This will give a low threshold for them to manage before making the decision to buy. It’s always easier to say YES to a $20 product vs $500 one… Even if your audience doesn’t know you all that well just yet.
Lower ticket offers can also be an amazing entry point into your sales funnels – whether you decide to launch a course sometime soon or later down the road.
Plus it’s an amazing way how to build trust within your audience and nourish more personal relationships. Usually, people will want to purchase some smaller offers before high-end investments can be made.
Spend time on research
This definitely is an as good time as any to spend some more time on research.
Create Instagram polls, evaluate your post stats, get into Facebook groups, send questionnaires to your audience, research what your competitors are up for and just brainstorm some ideas.
There are many different ways how you can go about this – find the best fit for you and your audience.
Doing decent research before you come up with your course content is CRUCIAL for your success. I see people creating courses based on what THEY want versus what THEIR AUDIENCE needs way too often. Don’t make this costly mistake!
Another misconception is that such research can be done quickly when, in reality, it often can take months of a continuous process to truly find the answers.
Grow your Instagram account
Instagram can be a crucial player in making sales. Although recently I’ve been obsessed with TikTok, Instagram has played a crucial role in my business growth.
Focus on growing your Instagram instead. Provide the value, show up and grow your tribe!
Instagram is my personal favorite space to build connections, grow audience and showcase my experience. It has also proven to be the best space to make consistent sales and create buzz about my offers. If you’re not on Instagram just yet, make sure to read this post: How can Instagram grow your coaching business?
Cultivate your community
One of the most valuable things you can do when working on your online business is to cultivate your community.
Grow a tribe around you filled with people who CARE, who are interested.
Either it’s Instagram as mentioned above, TikTok or a Facebook group.
Maybe you’re starting a low-cost membership or have any other plans.
Either way – cultivating a sense of community and making sure that your audience has a place to be to stay close to you and your content and, after all, connect with you as well, that will always be a good idea! However, it’s ESPECIALLY great thing to do before course creation as it will make your launch process a ton easier.
Related read: How to set achievable goals?
Dive into design and templates
Establishing well-looking online presence and deciding on the best templates to use can be just pure FUN. However, once you’re already head-deep into course creation process, you might find yourself lacking time to actually do that.
So why not make these decisions in advance? It’s a great thing to do before course creation as you’ll be able to get into the process with details already set.
Here will be some of my favorite Canva templates to use.
Remember, when it comes to using templates, it’s important to BRAND-ALIGN them and make them “yours”. It’s important that your course materials are designed in a well aligned way.
If you’re interested in learning more about planning, creating and scaling your course, make sure to join us in Your Course Creation Membership!
Follow @coursecreationlab on Instagram and TikTok for more inspiration!
