Effective marketing is THE KEY to any profitable online (and offline!) business. This one is for you if you want to make more sales but struggle to see the light at the end of the tunnel. These actionable tips will help you to explore a new perspective and explore what YOU can do to make more sales in your business.
There’s a simple strategy to start making more sales:
content = traffic = income
However, many creators tend to overfocus only on one or two parts of this strategy and end up struggling to generate consistent income.
If you’ve created several passive income products but have made close to zero sales, I feel you. If you’ve, again and again, put something out there but hear just crickets, we’ve all been there…
Besides the ideas shared before, I also want to invite you to GIVE THINGS TIME. Often whatever strategy you have in place actually can be golden – if you give it enough time.
But if you feel like you’re kind of running out of time at this point and you’re ready to reboot your sales and see if a new perspective might help, you’ve come to the right place!
Here are a few ideas to consider to make more sales online.
A very popular opinion online is to grow your tribe by giving things for free, also known as freebies. Wherever you turn, we see free e-books, free courses, free masterclasses.
And yes, it is a bulletproof formula for growing your mailing list and, in my experience, a must-do in your business.
However, there is a fine line between offering something for free to grow your audience versus feeling like nothing seems to be of any value, as there must be something else like that already out there and probably available for free.
Especially if you’re at the beginning point of your business, you might undervalue yourself and your offers, you might feel like you should give it all away for free or for a low-price. But that’s definitely NOT the case.
What to do instead?
Create a few niche-focused and valuable freebies. But from there, start creating sellable products. And, at the end of the day, just as anything can be given away for free – anything can also be sold!
How to know when it’s enough?
Geez, this must be even bigger than that mindset shift.
TALK ABOUT WHAT YOU’RE SELLING.
No, you don’t need to add a link to your product at the end of every paragraph. But how the hell will people know you’ve got stuff to sell IF YOU’RE NOT TALKING ABOUT IT??
Here are some actionable tips to start making more sales:
You might not that all of the above should be on your to-do list but now it’s time to review how much of it are you actually doing consistently?
Sharing a link once a week will not improve your sales by any means. It’s important to understand that you OWN A BUSINESS. Selling should be a part of your regular schedule.
Related read: Instagram vs TikTok for growing a coaching business
Many online entrepreneurs learn a tactic or two, get comfortable with this business module and detest the rest.
If you’re not making enough sales, maybe it’s time to step out of your comfort zone and TRY NEW THINGS.
There are so many different opportunities in the online marketing world – don’t miss out!
Yes, not everything will work for you – and not everything is meant to. But how about giving it a try and then evaluating yourself?
Here are some of the ideas!
This means that you’re giving away a freebie and then, after the signup, do an instant sale.
A tripwire product is something of a high value provided at an incredibly low price. A tripwire product can be anything that supports the initial freebie + will be interesting for your audience.
The most successful tripwire products will be priced quite low. However, you can also try selling more expensive products!
It can be a profitable part of your sales funnel!
Talking about funnels… If you don’t have one just yet, you might want to consider creating an evergreen funnel to make more sales.
An evergreen funnel means that your audience has a clear path from getting to know you to purchasing your product.
Usually, evergreen funnels include the following elements:
Having an evergreen funnel in place can help you to make more sales on autopilot!
Online webinars – or Live Masterclasses – are a powerful way of building trust. By talking about what you know and showing your personality, you’ll gain more potential customers way faster than with any other marketing method out there!
To do a Live Masterclass, you don’t have to use any specific tech or sign up for webinar platforms. You can do it on Zoom!
Create a simple sales page, set up the date and time, and share the page. This is a great way to grow your mailing list and connect with your audience.
Later you can use this Live Masterclass as an evergreen funnel element.
Online business owners are often very supportive of one another plus connecting with others can be not only an amazing way for you to grow but also for them to reach a new audience.
Some of the easiest ways to collaborate with other creators will be on Instagram! Especially if you’ve been active on the platform, it will be a matter of reaching out to those who you’d love to connect with.
Consider these ideas:
There are plenty of options!
However, before you get started, make sure to check in with your overall goals and values.
You should embrace such opportunities only with creators whose audience will be a good fit for you.
For example, as a course creator, I would want to collaborate with sales coaches – what they do is highly relevant in my business, however, their audience is not directly overlapping with mine.
Various collaborations is one of the best ways not only to make more sales but also to guarantee that you will have your own online cheerleaders and support team which can mean a lot when you’re feeling a bit down in your business.
A pop-up campaign that gives a limited-time discount or any other type of special offer can be an amazing way to make more sales rather easily!
This is also your chance to remind your existing audience about the products you have.
The easiest way to execute this is via email marketing. If you have an active mailing list, you can prep 3-5 emails talking about the offer and giving them the special deal. This way, you don’t need to prepare any special sales pages or promotional graphics – just create a discount code!
If you want to do a bit more extensive campaign, you can also consider promoting it on your social media or any other platforms or communication channels you’re using.
I hope this inspired you to take a new approach to sales and maybe explore a new way to make more sales in your own business as well.
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