Creating a digital product launch can be one of the most profitable ways to increase your profit. However, there still are some myths about launching. Let’s see what they are!
Launching seems to have a rather bad rep…
Even though there’s quite a crowd of those who stand by the idea of launching and even seem to love that part of the product creation more than anything else, there’s also a fair amount of people avoiding launching altogether.
Why? We can definitely blame some of these myths about launching!
The most popular myths about launching
MYTH #1: Launches are for open-close cart products only
Open-close cart enrollment naturally creates an opportunity to create the launch. As your offer is limited for a short period of time only, it’s the perfect timeline for the launch: the opening of the cart, introduction to the product and last-minute sense of urgency.
But what to do if you’re creating an evergreen product that can be enrolled and purchased at any time?
Many creators avoid launches because they’ve created evergreen products instead of an open-close cart. And there’s a quite common misconception that evergreen products can’t be “launched”.
First, let’s see what does having a launch really means?
It’s the time you’re dedicating for promoting your new offer to create more awareness around it and offer it for a special price, often, with extra bonuses included.
Therefore, the main focus through the launch is BRINGING MORE AWARENESS TO YOUR UNIQUE OFFER.
Your offer can be unique because of:
- The freshness of the offer
- Special intro price
- Short-term available bonuses
- Limited enrollment time
You’ll notice that three out of four of these features can apply for evergreen offers as well!
Besides that, an evergreen offer can be launched MORE THAN ONCE.
For example, if you upgrade the offer, add in more bonuses or update the content itself, all of this can be a great reason to RELAUNCH. The “fresheness” is not really there yet but as a new offer is coming it, it’s just as exciting!
Launching is long and time-consuming
One of the most popular reasons why creators are scared of the launches is the myth about them being long, draining and very time-consuming. Which is not true if you’ve prepared for your launch in advance!
Think about launching as a part of your digital offer creation.
For example, when you’re creating a new course, you prepare for several phases of the process. First, you’ll need to bulletproof your idea and create the curriculum. Then, write out the content and prepare the presentations. And, after all, you’ll also need to set up the Sales page, prepare promo materials, write out the emails and so on.
It’s not something that can be done in a day. And it’s not something that you can prepare for within a blink of an eye either!
Treat your launches the same way!
Include it in the list of your product creation and prepare in advance.
- Schedule the time WHEN your launch will happen.
- Create a list of the promo’s you’ll need (for example, stories for Instagram, Insta promo posts, emails, etc).
- Write out the content
- Prepare promo designs
It takes all the “dreadfulness” out of the process!
Join Launch w/ Insta to get a clear launch plan for launching with Instagram! From preparation work to launch calendar ideas!
Launching is for high-level experts only
The last but not least of the myths about launching is the feeling that only big names, only high-level experts can have (successful) launches.
In reality, everyone CAN have a successful launch! As long as you have the product and the launch plan, you can launch to 200 people just as well as 5K.
This is something I talk a lot about in Launch w/ Insta. There is no need to have loads of followers to create successful launches. Also, launching doesn’t mean aiming for $10K! Your first launch might bring in $100 AND IT’S ALRIGHT.
Because without the launch your income will be way smaller! Remember, launch creates THE AWARENESS of your offer. It’s all about shining the light on what you’re selling. And it can only help you.
Leave the misconception that only madly expensive offers from high-ticket coaches can have successful launches. It doesn’t matter where you are in your business – the time to start launching is NOW!
Do you believe in any of these myths about launching? Have they ever stopped you from creating a product launch?!
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