There are many different ways how you can effectively market your online courses. This time, let’s look into how you can create passive course sales with Pinterest!
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Learning to find and use the most effective marketing methods is one of the most important parts of being a successful online business owner.
After all, successful marketing really can be the main element holding your business together, attracting new people and making those sales happen.
The goal here is rather simple: to find the most effective marketing methods at the smallest cost.
So in case you haven’t looked into it already, it’s time to learn how to create passive course sales with Pinterest.
The magic of Pinterest
The best part about Pinterest is that the content you post up there is EVERGREEN. Meaning, anyone at any time can find it.
Besides that, Pinterest works as a search engine rather than social media. So instead of building social connections, liking, reposting or commenting, what you actually need to do is to focus on YOUR OWN CONTENT *doesn’t that sound magical*
Your content can be found, based on the keywords. And it “ranks” on Pinterest wayyyy more easily than on Google. Your post can easily go viral at any time, without you even knowing or noticing.
So in reality, you have to invest way less time in managing and upkeeping your Pinterest and, in return, it can end up bringing you way more traffic than any other digital marketing strategy.
(And there is no monetary investment in the process, unless you actually choose to invest in things like scheduling apps or similar).
The truth: over the past few years, 90 – 95% of all my traffic is generated by Pinterest.
My Pinterest account used to have 500K monthly visitors until I did some strategic changes (changed the domain name) that confused the system and depleted my own growth – still recovering from that!
What to keep in mind to create passive course sales with Pinterest
So how would that work? What should you keep in mind if you’re ready to create passive course sales with Pinterest?
It will take time (but it also might not)
Normally, completely fresh Pinterest accounts start generating visible traffic in around 2-3 months of dedicated, intentional work.
That being said, you can also make it happen faster, a pin may go viral without you even knowing or the growth might as well be a bit slower for various reasons.
Just keep in mind that it’s a work in progress! But it works if you do your part.
From there, once the traffic has taken off, you won’t need to invest as much time in it.
You have to have a funnel in place
Pinterest works in a way that you can upload there any of your content: your blog posts, your sales pages, your products and anything alike.
It might seem like a logical idea to pin your offers right away and give your potential audience direct access to the goodies.
However, there are some downsides to this strategy.
- If you’re asking for a sale right away, your potentially new audience from Pinterest might feel a bit “violated”. It’s important to build trust and actually give them a chance to get to know you before you ask for the sale.
- If the offer is not a good fit for them for whatever reason, you’re losing the potential client forever as they’ll leave without looking back.
- Your Pinterest account shouldn’t be turned into one big marketplace. You’re still there to raise awareness. Don’t forget about that!
So what to do instead?
Have a funnel in place.
For example, a freebie leading to a thank you page with a special offer for your course. Then, follow-up emails, also nurturing your audience to make the purchase.
There are many variations on how a successful funnel might look like. It can also be a bit longer, for example, you can lead your audience to a blog post that includes the promo of the freebie that, then, leads to a free webinar and as for the final – sells your product.
The best path will definitely depend on your business specifics, as well as your own preferences.
Now, even if you don’t make a sale, you have lead them to your website, possibly got them in your mailing list and your relationships don’t end with this one pin.
Focus on your keywords
The most important part of having a successful Pinterest strategy is to do a good keyword research and always use them in your pin titles and descriptions.
Keywords is how people will find your content!
So think how they might search for the content you’re sharing?
In my case, those are phrases like:
- “Online course creation”
- “How to create a course”
- “Passive income ideas for coaches” and similar
The keywords must be specific to the article or page you’re sharing so don’t just keyword-stuff everything.
Instead, always evaluate what are the most relevant topics reviewed in your post or page and use keywords based on them.
Getting started on Pinterest
If you’re ready to get started, get access to this FREE Bulletproof Pinterest Strategy for online coaches where I have described more in-depth on what exactly to do to create passive course sales with Pinterest.
Follow me on Instagram @coursecreationlab for more tips!