Pinterest for coaches: How to use Pinterest for a coaching business

10 Oct, 2024

Pinterest is a great source of evergreen traffic and if you’re an online coach or a digital product business owner – don’t sleep on it! Let’s explore Pinterest for coaches:how to use Pinterest for a coaching business and why you should have started yesterday?

Pinterest is a search engine that often is confused for a social media platform.

Here’s the truth about it –

It is the single platform I have explored through years of active blogging and working online that truly can give you LOADS of traffic in a seamless and legit way.

Why and how to use Pinterest for a coaching business? Let’s look into all that.

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Pinterest for coaches

Why use Pinterest for a coaching business?

The BEST part about Pinterest is the simple fact that the traffic is EVERGREEN. Once you post a pin, you can get traffic from it within a week, a month and five years (true story!)

As it’s a search engine people can find and get back to your pins at any time, no matter how “old” they might be – Pinterest relies on keyword searches, independent from how old are your pins.

Compred to SEO – you’re the one responsible for the traffic you get from Pinterest and you don’t have to rely on getting your posts indexed or wait months for them to start showing up, as it can be with Google.

Pinterest can be used to promote your coaching services, your courses, your doen-for-you offers, blog posts, freebies, digital products and anything beyond.

Once you get started, it can take a few months to get the strategy going but from there on – Pinterest can bring you consistent new leads, repeatedly.

Pinterest is an absolute goldmine for coaches, online business owners, bloggers and pretty much any other business out there… Are you on the platform already?!

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A few important things to note

You must have your own website with custom domain for Pinterest to fully work. It doesn’t matter which platform you’re on (self-hosted WordPress, Kajabi, Wix or any other one). As long as your content has its own online home.
Your base content – your website, your blog posts, landing pages – also have to be optimized for the traffic to come through. If you haven’t put any intention into your website or in the posts you write, you won’t see the traffic you hope for!
CONSISTENCY is important and as you’ll explore later in the article, showing up with FRESH PINS daily (!) will be the key to your success. However, there are plenty of ways to make this happen – it doesn’t mean that you have to spend all of your free time on the platform.

How to use Pinterest for a coaching business?

There is a lot of “behind the scenes” of having a successful Pinterest account and there are also various strategies you can consider. However, here will be some of the basics to understand when it comes to using Pinterest for your coaching business.

STEP #1: Pinterest setup

As already mentioned, Pinterest is a search engine, not a social media, therefore, when setting up your Pinterest account, you should focus on the SEO instead of the “social” aspect of this platform.

It doesn’t matter how many followers you have, you don’t have to comment on any pins or interact with anyone on the platform.

Here’s a Pinterest setup to consider:

Create a profile that is SEO keyword rich. For example, if you’re a “fitness coach for women over 50” – make sure to include these keywords within your description, as well as your profile name.

Create related boards, focusing on your niche and, again, including the keywords. For example, workout videos for various types of exercises, lifestyle tips for women over 50, healthy routine ideas, etc. Think about the type of posts and offers you have – each of them will have to go on the most relevant board. For starters, you can do up to 5 boards, then add in new ones as you go. I currently have around 20 active boards. The number of them doesn’t matter per se.

All of the boards should be interesting for your ideal audience AND related to your niche. If you’re a fitness coach, don’t go off route with “wedding hairstyles” (unless you’re a wedding planner or hairstylist) or “interior design inspiration” (unless you’re an interior designer…)

Write SEO-focused descriptions for all boards. Again, we circle back to having it all keyword optimized – that’s how your posts and boards will be found. You want to make sure to include several related keywords in the description. For example, if the board is “healthy routine ideas”, you want to think of writing a description like “Healthy routine ideas for women over 50. Healthy lifestyle inspiration that will help you to feel more energized and live a more fulfilling life.”

Remember, that all of these boards will have to include YOUR content – pins leading to your posts and your offers. So unless you can provide the content related to the topic, you shouldn’t focus on creating a board like that.

STEP #2: Prepare your content for sharing

The pins you pin on Pinterest will always lead to YOUR DOMAIN.

Every pin you create will have a specific landing link – the blog post or the landing page relevant to the topic on the pin.

You CAN post links to your Instagram or other platforms like your SendOwl links for digital products. But it will be way easier and more effective if you have your own website and your pins get linked to that.

So, for example, if you have your products on SendOwl, create them Sales pages on your website and instead of pinning the SendOwl links, pin your own! (The button on your Sales page can still lead to the SendOwl).

By leading your audience to pins, based on other websites, you are losing loads of traffic.

What to promote?

You can create links to

Your blog posts or any other related articles
Online shop
Specific digital products: your courses, e-books, memberships
Freebie landing pages
Work With Me page
Any other specific pages on your website

Remember that each source link should have more than one pin.

STEP #3: Prepare the pins

Creating pin designs is a whole another form of art but it’s not particularly hard.

You can always use Canva templates or find some templates in places like CreativeMarket

Good pin practices:

Make sure your templates are BRAND ALIGNED and speak about what is on the other end of the pin.
Use clear fonts that are easy to read
Create at least 3-5 pin templates that you can repeatedly use for all of your materials
Then, create at least 3-5 pins for each source link. For example, one blog post will have at least 5 different pins leading to it.

See an example on my Pinterest account.

STEP #4: Start pinning and build out your strategy

Pinterest is well known for some unexpected algorithm changes. However, most of them are quick to adjust and doesn’t impact your reach for the long-run.

The reason why it’s important to note the Pinterest algorithm changes is that the advice you heard yesterday might not be relevant today anymore… It’s important that you pay attention to the TIME the information has been provided and see if it aligns with what is working for you.

For example, there used to be a time when group boards were a thing, now it’s the last thing to think about…

There used to be a time when you had to pin others’ content more than your own, now it’s well in the past…

It comes and goes… But one thing is clear – you have to create pins for your content and pin it.

The best Pinterest strategy through times: pin fresh pins of your own content

What is a fresh pin?

A FRESH pin is any new pin, any new graphic created for ANY of your posts or pages. The page that pin will lead to, does not have to be NEW! It CAN be an older blog post or a page that you’ve had active for years. But the GRAPHIC has to be new.

For example, I have a blog post from 2018 and I have made 3 pins back then. Now, I can still create new graphics for that old post and pin it as fresh content. By now, I probably have created 30 different pins for it, at least…

Pins don’t have to be absolutely different. Instead, to create a fresh pin you can:

Change the headline
Change between 2-3 main colors
Change the placement of some elements
Change the background picture

There MUST be a noticeable difference. If the only change will be moving the text from left-aligned to centered, it will NOT be a fresh pin.

That’s where having several pin templates come in handy!

So here are the steps to get started on Pinterest:

Indicate what content you want to share. Your blog posts, your course sales page, your freebie page, your Work With Me or anything else.
Prepare a keyword-rich description for each pin.
Create at least 3-5 pins for each (for now)
Pin at least 3-5 fresh pins PER DAY as you’re getting started*

*The more pins you can manage in the beginning, the better, as this will help Pinterest to understand what your account is all about and will help it to grow.

STEP #5: Schedule for later

Now, this is where it gets FUN.

Pinterest doesn’t require your presence to see the results. You HAVE TO pin DAILY but it can be scheduled.

So what, when and how to schedule?

Tailwind is the official scheduling platform for Pinterest, it’s budget-friendly and works like a charm. You can try it out for 100 free pins and then do the upgrade if it works for you!

However, these days you can also use the native scheduler on Pinterest to schedule your pins – it’s a lot faster way to get started.

A note: As of now, in Autumn 2024, I’m working on a personal experiment where I have moved away from Tailwind and have started scheduling my pins in the native app. The very first results show that native Pinterest schedule is bringing in MORE traffic than Tailwind was before. However, this experiment is ongoing and I don’t have any definite results just yet.

You can start scheduling RIGHT AWAY.

Think about, first, doing at least 1 fresh pin per day – more if you can.

My strategy currently includes posting around 3 fresh pins per day. This means that each month I have around 100 pins designed and good to go.

It seems like a lot but having templates make the process A LOT easier.

Scheduling also will get easier once you have more content to share so you should prepare several graphics in advance and have at least 10-20 different source urls to share (so 10-20 blog posts or pages you want to share).

Once again, this is just my personal suggestion! But it has worked for me and some of my clients the best so it seems like the most viable option.

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A quick recap about how to use Pinterest or a coaching business

Pinterest is the best way to – rather easily – drive traffic to your website, your products and offers. It’s also a crucial part of evergreen sales funnels. I talk more about creative passive traffic to your offers in Evergreen Funnel Formula.
Like anything, at first, it will require some extra time and effort but later it won’t ask for as much attention as any other social media or source of traffic.
The main focus with Pinterest should be on sharing YOUR DOMAIN links, basing your strategy on SEO instead of the “social” aspect.
Before starting, just KNOW THAT IT WILL WORK. Because it will. There has never been a more bulletproof way of earning decent traffic. BUT. It will take some trial and error.

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