Ugh, yes, another platform to consider! Let’s talk about why Pinterest REALLY matters in your business. Why & how to use Pinterest for a coaching business?
Pinterest is a search engine that often is confused for a social media platform.
I’m not going to get into nitty-gritty details on how it works but I just want to tell you this –
It is the single platform I have explored through years of active blogging and working online that truly can give you LOADS of traffic in a seamless and legit way.
Why and how to use Pinterest for a coaching business? Let’s look into all that.
Why use Pinterest for your coaching business?
The BEST part about Pinterest is the simple fact that the traffic is ONGOING. Once you post a pin, you can get the traffic from it within a week, a month and five years.
As it’s a search engine people can find and get back to your pins at any time, no matter how “old” they might be.
Pinterest can be used to promote your coaching services, your courses, your VA offers, blog posts, freebies, digital products and anything beyond.
Pinterest can start giving you results as soon as within a week (with a good strategy, it will take you like a month or so to start seeing some consistency and a few months to get decent, ongoing traffic without too much of your own effort).
Pinterest is an absolute goldmine for coaches, online business owners, bloggers and pretty much any other business out there… Are you on the platform already?!
How to use Pinterest for a coaching business?
There is a lot of “behind the scenes” of having a successful Pinterest account and there are also various strategies you can consider. However, here will be some of the basics to understand when it comes to using Pinterest for your coaching business.
STEP #1: Pinterest setup
As already mentioned, Pinterest is a search engine, not a social media, therefore, when setting up your Pinterest account, you should focus on the SEO instead of the “social” aspect of this platform.
In terms of “what to do” this would mean the following:
- Create a profile that is SEO keyword rich. For example, if you’re a “fitness coach for women over 50” – make sure to include these keywords within your description, as well as your profile name.
- Create related boards, focusing on your niche and, again, including the keywords. For example, workout videos for various types of exercises, lifestyle tips for women over 50, healthy routine ideas, etc.
- All of the boards should be interesting for your ideal audience
- AND related to your niche
- So DON’T create boards like “wedding hairstyle ideas” unless you’re a wedding planner or stylist.
Remember, that all of these boards will have to include YOUR content more than the others. So unless you can provide the content related to the topic, you shouldn’t focus on creating a board like that.
STEP #2: Prepare your content for sharing
On Pinterest, it is important that the link of the pin will go to the source that, ideally, should be your domain name.
This means that you will create pins leading to your own personal content, content that is on YOUR website.
You CAN post links to your Instagram or other platforms like your SendOwl links for digital products. But it will be way easier and more effective if you have your own website and your pins get linked to that.
So, for example, if you have your products on SendOwl, create them Sales pages on your website and instead of pinning the SendOwl links, pin your own! (The button on your Sales page can still lead to the SendOwl).
By leading your audience to pins, based on other websites, you are losing loads of traffic!
What to promote?
You can create links to
- Your blog posts or any other related articles
- Online shop
- Specific digital products: your courses, e-books, memberships
- Freebie landing pages
- Work With Me page
- Any other specific pages on your website
Remember that each source link should have more than one pin.
STEP #3: Prepare the pins
Creating pin designs is a whole another form of art but it’s not particularly hard.
You can always use Canva templates or find some templates in places like CreativeMarket
- Pinterest Canva Bundle for lady boss entrepreneurs
- 14 Stylish Pin templates for Canva
- Pinterest Marketing Pack
Good pin practices:
- Make sure your templates are BRAND ALIGNED and speak about what is on the other end of the pin.
- Use clear fonts that are easy to read
- Create at least 3-5 pin templates that you can repeatedly use for all of your materials
- Then, create at least 3-5 pins for each source link. For example, one blog post will have at least 5 different pins leading to it.
See an example on my Pinterest account.
STEP #4: Start pinning and build out your strategy
This is where it can get slightly tricky and confusing.
Pinterest often changes the algorithm and comes up with all kinds of different “do’s & don’ts”.
There used to be a time when group boards were a thing, now it’s the last thing to think about…
There used to be a time when you had to pin others’ content more than your own, now it’s well in the past…
It comes and goes… But one thing is clear – you have to create pins for your content and pin it.
Now, as in this summer 2021, the best pinning strategy is to focus on pinning FRESH pins of your own.
What is a fresh pin?
A FRESH pin is any new pin, any new graphic, even for the content that is older.
For example, I have a blog post from 2018 and I have made 3 pins back then. Now, I can still create new graphics for that old post and pin it as fresh content.
Pins don’t have to be absolutely different, instead:
- Change the headline
- Change between 2-3 main colors
- Change the placement of some elements
- Change the background picture
There MUST be a noticeable difference. If the only change will be moving the text from left-aligned to centered, it will NOT be a fresh pin.
That’s where having several pin templates come in handy!
So the idea would be the following:
- Indicate what content you want to share. Your blog posts, your course sales page, your freebie page, your Work With Me or anything else.
- Prepare a keyword-rich description for each pin.
- Create at least 3-5 pins for each.
- Pin at least 3-5 fresh pins PER DAY as you’re getting started*
*The more pins you can manage in the beginning, the better, as this will help Pinterest to understand what your account is all about and will help it to grow.
STEP #5: Schedule for later
Now, this is where it gets FUN.
Pinterest doesn’t require your presence to work. Yes, you should hop on there once in a while, ESPECIALLY when you’re just starting out.
But once you’re done with that beginning phase, you can easily schedule all of your pins and not worry about it too much.
So what, when and how to schedule?
KEEP IN MIND THOUGH that the 100 pin scheduling WILL NOT bring you any real results!! So if you want to base your “to use or not to use Tailwind” on the first 100 pins only, it might not be the most thoughtful decision.
Normally, there isn’t a “right or wrong” time to start scheduling but I’d suggest doing manual pinning for the first month or so. Then, do 50/50 and only after the first few months go fully automatized.
Scheduling also will get easier once you have more content to share so you should prepare several graphics in advance and have at least 10-20 different source urls to share (so 10-20 blog posts or pages you want to share).
Once again, this is just my personal suggestion! But it has worked for me and some of my clients the best so it seems like the most viable option.
A quick recap about how to use Pinterest or a coaching business
- Pinterest is the best way to – rather easily – drive traffic to your website, your products and offers.
- Like anything, at first, it will require some extra time and effort but later it won’t ask for as much attention as any other social media or source of traffic.
- The main focus with Pinterest should be on sharing YOUR DOMAIN links, basing your strategy on SEO instead of the “social” aspect.
- Before starting, just KNOW THAT IT WILL WORK. Because it will. There has never been a more bulletproof way of earning decent traffic. BUT. It will take some trial and error.