Do you fear the idea of LAUNCHING? Does it seem like something you’re not ready for because you don’t have a big audience? Or something too challenging to even get started with? Learn more about the benefits of launching your digital products!
There is a lot of misconception about launching, how and why it should be executed. It can be especially overwhelming if you’re just about to create your first product. The thought of launching can feel like a lot of extra work… So why would you bother?!
The truth is, launching can always be ONLY valuable.
There literally is no possible harm in launching. Even if you want to launch an evergreen product!
Let me review some of the benefits of launching your products (even to a small audience!)
The benefits of launching
You don’t need to have a big audience to have a successful launch
There’s a popular misconception that launches are only for those who have a big audience or a high-ticket product to sell. This couldn’t be further from the truth.
As long as you have a specific and interested audience, you absolutely can have a profitable launch even with a small audience!
The trick is to warm up your audience and actually prepare them for the launch, even before it happens. It’s also important to set realistic goals, based on YOUR NUMBERS.
It’s not only a launch that makes $50K that is successful. It’s also a successful product launch if 5% of your audience buys.
And even if your launch doesn’t make as much money as you hoped, it can teach you a lot and be a great stepping point in further product sales.
Here’s what you can focus on to have a successful launch:
- Always seek new ways to grow your audience, both your social media following, as well as your mailing list, up to the launch moment. This is something that should be on your to-do list as a daily thing to do. Explore Instagram vs TikTok tips here!
- Don’t dismiss your existing audience! You want to connect with your readers and followers regularly, not only when it’s time to launch a new offer. Nourish your audience with supportive tips and content.
- Speak to your ideal student. Your goal is not to reach as many people as possible. Instead, you want to focus on your ideal audience and pinpoint specifically for them why your offer is the one to join.
The biggest benefit of launching is the AWARENESS about your offer
Launching is all about CREATING AWARENESS about your offer.
You might have an audience of 200 or 5K people but none of them will ever know about your offer unless you’ll start TALKING about it.
In marketing, they say that a person should see an offer at least 7 times before they make the purchase. There’s a lot of truth in it. Think about your own experience when you see a new offer: how likely are you to, first of all, NOTICE it the first time? And are you sure every product you have purchased have caught your attention right away?
No matter how big is your audience, not everyone, not even 50% of them will see the FIRST announcement. Or even the third one… IT. TAKES. TIME.
But by the seventh – or so – time, the BIGGEST part of your audience will have seen it. And not only see it but will also know what it is and why they might need it.
Related read: Pricing tips for online courses
Here’s what you can focus on to have a successful launch:
- Focus on the key benefits your audience will get from your offer. Launching shouldn’t be focused on the features of your offer like the amount of lessons or how long are the videos. Instead, prepare a list of benefits your audience will get from joining and focus on sharing those.
- Use all of your digital marketing channels to share the details. Don’t overfocus on just one channel and dismiss all of your other opportunities. Repurpose your content into all of the ways your audience is following you. (Or the ones that make the most sense for you!)
Launching gives you a chance to truly SHOWCASE your product from all possible angles
What are the benefits? Who is the perfect audience? What exactly is inside and what does it look like?
It’s important to understand that different parts of your audience will be interested in exploring different information before making the purchase. This is something you can ensure by different launch materials.
With each launch day, you can use an opportunity to show a different angle of the product and inform your audience about yet another reason why they should join.
Learn all the details about planning and executing successful launches in Your Course Creation Membership.
Instead of doing just a few simple promos over time, you can truly review what’s in it and provide all the necessary information for your target audience.
Launching creates a sense of urgency
One of the biggest nudges that makes us decide to buy a product – any product for that matter – is the sense of urgency.
A special price offer or limited-time bonuses can be an amazing way to close even more sales.
Launching is the perfect fit for having a clear offer for a limited time – with a prepared launch calendar you can clearly promote the starting and end dates, therefore, creating a sense of urgency and, again, INCREASING YOUR SALES.
A sense of urgency can be created by various bonus offers. It can be as simple as a bonus 1:1 call. However, you can also choose to offer additional supportive content, for example, tech guides, additional masterclass or templates.
There are plenty of benefits of launching and if you were hesitant to create a launch period for your offer – think no further and make it happen.
If you’re ready to launch your offer, join us in Your Course Creation Membership!
Follow for more tips @coursecreationlab on Instagram and TikTok.
