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The best launch strategies for digital product launches

Creating a product launch can help you bring more awareness to your new offer and, therefore, make more sales. What are some of the best launch strategies for digital product launches?


Like many new course creators, I used to avoid launching. It seemed like a big challenge and somehow never seemed worth it. Oh boy, was I wrong!

There are many benefits of launching, even to a small audience! The size of your audience doesn’t matter. It can actually be beneficial if your first launch is created with smaller audience.

Once I started experimenting with different digital product launching strategies, I explored that product launch can be a truly enjoyable experience AND it can increase your revenue BIG TIME.

Now, mind me, you don’t have to ALWAYS be launching. There are many evergreen funnel strategies you can use to sell your offers on repeat. But doing a product launch can provide you a lot of valuable insights and also help you grow your audience.

Let’s review some of the best launch strategies for digital products.

Related read: if you want to learn how my client made $30K in her first launch, explore it here! 

The best launch strategies for digital product launches

The best launch strategies for digital products

Launch strategy no. 1: Webinar launch

Webinar launches used to be one of the most powerful ways to sell your digital products. And they still can bring great value!

Before we dive into the details of this launch strategy, let me clarify an important keyword – WEBINAR. It might trigger you and make you run without looking back as it’s just so overused…

But these days a Webinar can be presented in any shape and form. I prefer to call them Masterclasses which has a way better sound to it!

A webinar in general is any live online learning experience. Most webinars will last 30 to 60 mins and include a presentation, along with Q&A session and product presentation.

So what is a webinar launch?

First, you offer a free webinar about the topic. It must be closely related to what you’re selling!

We’re starting with choosing an effective topic that will drive the right audience.

To find the best fit, consider questions like:

  • What is your ultimate offer all about?
  • What other related topics your audience is interested in?
  • How can you fill their knowledge gaps and give valuable insights?

Once you have the topic, it’s important to allocate some time for this webinar promo.

The promotion itself can be done in many different ways: you can promote it through your blog posts, Instagram or other social media, possibly do FB ads or do any other marketing activities.

However, it’s important to HAVE ENOUGH TIME for the promotion.

Set goals on how many people you’d like to join and consider how much time would be needed.


Webinar Launch strategy

Your webinar itself has to consist of loads of useful info. Therefore, make sure to focus on that first.

Most of the webinars should be value-packed because your goal here is to build trust and prove the value of your information!

Then, at the end of the webinar, you can open the card to purchase your product. To increase the turnaround, you can offer it for an extremely low price or a special offer that expires once the webinar ends. Usually, these offers last only 10-30 mins!

After your webinar, enrollment is officially open.

If you’re going to close the cart at some point, your full-speed launch continues until the moment of a closed cart.

However, if you plan to keep your cart forever open, make sure to continue offering some discounted deals for the launch period so there’s more urgency to buy.

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Launch strategy no. 2: Facebook group challenge

If you have a Facebook group, launching a free challenge can be a great way to build trust, grow your audience and launch your product.

Such a challenge can last a weekend, week or month.

From my experience, shorter challenges are more actionable and keep people interested through the whole process more than longer challenges.

Your challenge should be focused on reaching a clear goal or solving a clear problem. This will help you to attract the right audience! And, of course, this goal should be connected with your launch offer as well.

For your challenge to be successful, it has to be actionable and entertaining.

Normally, a challenge offers a combination of some of the following features:

  • Live video lessons
  • Worksheets to fill out
  • Prizes along the way
  • Special and discounted offers for the participants (that’s also where the launch comes in!

Then, as the final of challenge rolls out, you can present your launch offer.

Once again, the offer has to come in irresistible!

It should be either highly discounted or with extra offers like 1:1 coaching, live sessions, additional support, maybe even a bundle of offers!

Afterward, you can continue the launch outside the bubble of the challenge members.


Launch strategy no. 3 Instagram launch – my favorite of the best launch strategies!

Instagram launches is my absolutely favorite launch strategy.

Instagram launches are based on growing connections and building trust within your existing audience. This is a long-term strategy that not only works for launches but will also help you to build your business, grow your traffic and beyond!

If you have an active Instagram account you can prepare your Insta audience for the launch by leading them up to the upcoming offer.

This would include creating launch-related content to make sure they are interested in the topic, showing up with valuable stories & mentioning the upcoming launch.

Ultimately, this would lead to opening the cart to an excited audience!

If you want to learn more about launching with Instagram, make sure to join us in Course Creator Hub where you will find access to Launch w/ Insta course and other helpful marketing guides!


Which is your favorite of digital product launch strategies? Comment below!


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