Creating a product launch can help you bring more awareness to your new offer and (of course) make more sales. So let’s explore someo of the best product launch strategies for digital products.
When I just started with digital product creation, I used to avoid launching. It seemed like a big challenge and somehow never seemed worth it. Oh boy, was I wrong!
There are many benefits of launching, even to a small audience. The size of your audience doesn’t matter. It can actually be beneficial if your first launch is created with smaller audience.
Once I started experimenting with different digital product launch strategies, I explored that product launch can be a truly enjoyable experience AND it can increase your revenue BIG TIME.
Now, mind me, you don’t have to ALWAYS be launching. There are many evergreen funnel strategies you can use to sell your offers on repeat. But doing a launch can provide you a lot of valuable insights and also help you grow your audience.
Let’s review some of the best launch strategies for digital products.
Related read: if you want to learn how my client made $30K in her first launch, explore it here
The best product launch strategies for digital products
Product Launch strategy no. 1: Live Masterclass launch (webinar)
Live Masterclass launches – in 2010 era mostly known as webinar launches – used to be one of the most powerful ways to sell your digital products. And they still can bring great value.
Webinar is a Live Masterclass and within the coachin space Masterclasses have a bit of a better fame than webinars so I choose to stick with this wording.
A Live Masterclass will usually be 40-60 mins long and will focus on sharing valuable and insightful information. Along with that, there’s also some time for Q&A’s and time for launching your product.
KEEP IN MIND THOUGH: 2025 is approaching and we’re all tired of wasting our time in Masterclasses just to be sold to. We all know what’s coming. Make sure your audience GETS THE VALUE FIRST. Don’t waste anyone’s time.
So what is a Live Masterclass launch?
First, you offer a free Live Masterclass that either goes through the key elements of your strategy or focuses on solving a specific issue.
We’re starting with choosing an effective topic that will drive the right audience.
To find the best fit, consider questions like:
- What is your ultimate offer all about?
- What other related topics your audience is interested in?
- How can you fill their knowledge gaps and give valuable insights?
Once you have the topic, it’s important to allocate some time for promoting this Live Masterclass itself – don’t expect people to jump on it within a day.
Promote your upcoming Live class in any way you’d promote an actual product. Starting with talking about it on Instagram and posting on any other channels, promoting it your existing list, etc.
Set goals on how many people you’d like to join and consider how much time would be needed.
Webinar Launch strategy
Your webinar itself has to be useful.
Most of the webinars should be value-packed because your goal here is to build trust and prove the value of your information!
Then, at the end of the webinar, you can open the card to purchase your product. To increase the turnaround, you can offer it for an extremely low price or a special offer that expires once the webinar ends. Usually, these offers last only 10-30 mins.
After your Live Masterclass, the enrollment is officially open.
Benefits of the Live Masterclass launch strategy:
- By offering the Live Masterclass, you’ve grown your mailing list
- People in the Live experence get to know you and the value you provide plus they have a chance to enroll for a limited-time offer
- You can later re-use the recorded version of the Masterclass as your opt-in either to sell this offer or grow your mailing list
Currently working on planning your launch? Get on a 1:1 Strategy call with me and I’ll help you to outline it all.
Product Launch strategy no. 2: (Facebook) group challenge
If you have a Facebook group – or any other community space – launching a free challenge can be a great way to build trust, grow your audience and launch your product. (You CAN do it inside the email without the group as well!)
Such challenge can last a weekend, week or month.
From my experience, shorter challenges are more actionable and keep people interested through the whole process more than longer challenges.
Your challenge should be focused on reaching a clear goal or solving a clear problem. This will help you to attract the right audience! And, of course, this goal should be connected with your launch offer as well.
For your challenge to be successful, it has to be actionable and entertaining.
Normally, a challenge offers a combination of some of the following features:
- Live video lessons
- Worksheets to fill out
- Prizes along the way
- Special and discounted offers for the participants (that’s also where the launch comes in!
Then, as the final of challenge rolls out, you can present your launch offer.
Once again, the offer has to come in irresistible!
It should be either highly discounted or with extra offers like 1:1 coaching, live sessions, additional support, maybe even a bundle of offers!
Afterward, you can continue the launch outside the bubble of the challenge members.
Benefits of the Challenge launch strategy:
- Your audience is taking inspired action and making small steps towards their goal – this will warm them up and inspire them to buy
- By helping them to solve problems fast, you’re giving an insight in what they could expect in a more immersive product
- A Challenge itself can be pre-recorded or even provided in a written way so you don’t have to worry about the timing and showing up Live
Product Launch strategy no. 3: Waiting list/Beta members
A great way to launch a digital product is by announcing it well in advance and opening spots to the waiting list. Later, within this waiting list you can open the spots for the first beta member group.
Benefits of the Waiting list strategy:
- You’ll have plenty of time to pre-launch your offer and evaluate the interest before you even start working on your product
- Having initial Beta members can provide you great feedback on the product but especially – the user experience. If there’s anything you might have overlooked in the setup, Beta members can point it out.
- Their feedback can be used to later sell the product.
Often the thought of launching automatically is associated with a lot of hard work but I want to inspire you to do the launch YOUR WAY. Your digital product launch should be a celebration of your offer. It’s not about just following a list of to-do’s. You want to make sure that the world sees your offer and those who need it the most get the access to it.
I hope these digital product launch strategies inspired you to start thinking about your next launch!
To learn more and stay connected:
- Connect with me on Instagram @coursecreationlab
- Make your online course happen with Course Creation Bootcamp
- Listen to the Savvy Offer Hub podcast
