Just a day ago, Stan Store rolled out a couple of new features: funnels and improved order bumps. But as they’re available on the $99/monthly plan only, let’s chat about how relevant they would actually be for you – all in this Stan new funnel feature review.
If you’re already using Stan, you’ve probably seen the announcement sitting in your dashboard.
If you’re not on Stan yet, you may have no idea what all the excitement is about.
Either way, I wanted to break it all down for you and answer the question that actually matters:
Will these new features make a difference to your business?
So, what’s actually new?
Funnels
Stan has introduced a built-in funnel feature designed to help you guide customers toward a logical next step after they purchase. Think of it as a simple way to create a customer journey that increases the value of each sale without requiring a complicated tech setup.
Improved Order Bumps
Order bumps have existed in Stan for a while, allowing customers to add an extra offer during checkout with a single click.
Now they’ve received a significant upgrade, giving creators more flexibility and making them much more useful as a revenue-boosting tool.
Both features are currently available on Stan’s higher-tier $99/month plan, and Stan is positioning them as major additions to the platform.
But before you rush to upgrade, the real question is:
Are these features actually relevant to your business right now?
Let’s take a closer look at each one and who will benefit from them most…
Related read: Stan Store review for digital product creators
Stan new Funnel feature
At its core, a funnel is simply a guided path that helps customers discover relevant next-step offers while they’re already in buying mode.
Think:
“You’re joining this course. Would you also like to add this template pack that helps you implement what you’ll learn?”
Or:
“You’ve purchased the starter program. Would you like to upgrade to the full bundle?”
The setup itself is refreshingly simple.
You start by selecting a primary product. From there, you can add a Suggested Offer, followed by an Upsell or a Downsell.
- The Upsell is shown when someone accepts the suggested offer.
- The Downsell is shown when someone declines it.
It’s a straightforward way to increase the value of a sale without creating a complicated customer journey.
If you’d like to see exactly how it’s set up inside Stan, watch my YouTube walkthrough where I click through the entire process.
A few things worth noting
Funnels work best when your offers naturally connect.
If you only have one product, or your offers serve completely different audiences and goals, this feature may not add much value.
The strongest funnels guide customers toward a logical next step. A course leading to a workbook. A template pack leading to a more comprehensive program. A beginner offer leading to a deeper implementation offer.
Affiliate tracking is currently not available inside funnel purchases.
This is an important limitation to be aware of. If you rely on affiliates to promote your offers, products purchased through the funnel flow won’t support affiliate attribution.
Keep it simple.
Just because you can add multiple offers doesn’t mean you should.
The goal is to help customers make good buying decisions, not send them through an endless maze of upsells and downsells before they can access what they originally came to buy.
Personally, I’d keep it to 2-3 highly relevant recommendations at most and only when they genuinely improve the customer’s experience.
Order Bump Updates
This is actually the feature that got me excited.
Compared to the new Funnel feature, the Order Bump update may seem relatively small on the surface, but I think it has the potential to make a bigger impact for many creators.
If you’re unfamiliar with Order Bumps, they’re the additional offer suggestions that appear directly on the checkout page.
In other words, someone is already in the process of purchasing your product, and with a single click, they can add a complementary offer to their order.
No extra sales page. No complicated funnel. Just a simple “Would you like to add this too?”
The biggest improvement here is customization.
Previously, Order Bumps were fairly limited. Now, you have much more control over how they appear and how you position the offer.
You can now:
✅ Choose from different Order Bump styles and layouts
✅ Create more compelling custom titles and descriptions
✅ Customize branding elements so the bump stands out from the rest of the checkout page
And honestly, that’s a bigger deal than it sounds.
The success of an Order Bump often comes down to visibility and messaging. If customers don’t notice it or immediately understand the value, they’re unlikely to click.
These new customization options give you a much better chance of highlighting the offer and explaining why it’s worth adding to their purchase.
For many creators, a well-positioned Order Bump may end up being a simpler and more effective revenue booster than building an entire funnel sequence.
So… Is It Worth Upgrading?
If you’re currently on one of Stan’s lower-tier plans, these new features might look pretty tempting.
After all, Funnels and upgraded Order Bumps are being positioned as major additions to the platform.
But would I upgrade to the $99/month plan just for these features?
Probably not.
At least not yet.
The reality is that Funnels are most valuable when you already have multiple offers that naturally fit together and are generating consistent sales.
If you’re still building your offer suite, have only one or two products, or haven’t yet optimized your existing sales process, these features alone probably won’t move the needle enough to justify the higher monthly investment.
In most cases, you’d be better off focusing on increasing traffic, improving conversions, and strengthening your core offer before worrying about advanced sales paths.
Now, if you’re already on the $99 plan?
That’s a different story.
I would absolutely spend some time optimizing your Order Bumps.
They’re simple to implement, require very little setup, and can increase your average order value without adding complexity to the customer experience.
And with the new customization options, they’re no longer easy to overlook.
A well-positioned Order Bump that solves a related problem or enhances the main purchase can be one of the easiest ways to generate additional revenue from sales you’re already making.
My overall takeaway?
The new features are nice additions, especially for businesses with a growing product ecosystem.
But they’re not a magic button.
If you’re not already making sales, Funnels won’t suddenly create them.
If you are making sales, though, the improved Order Bumps are definitely worth exploring.
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