When I first started creating online courses, one of the biggest roadblocks to success wasn’t the content or the platform – it was getting comfortable on camera. I hated showing up on video. So let’s chat about some course video recording tips for camera-shy creators!
If you’re an aspiring course creator who loves the idea of sharing your knowledge and scaling your business but feels intimidated by video recording, you’re not alone. Many course creators face this challenge. But the good news is – it’s something you can overcome.
In this post, I’ll share practical course video recording tips for camera-shy creators, drawing from my own journey from overwhelm to confidence.
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When I look back at my first course videos, I can’t help but cringe. The lighting wasn’t great, I didn’t have a script, and my confidence in front of the camera was almost non-existent.
But here’s the thing: people still paid for that content. They saw value in what I offered, even if the production quality wasn’t perfect. This is a reminder that your audience is there for the value you provide, not for a Hollywood-level performance.
If you find yourself camera-shy but want to start creating your own digital products, here are some course recording tips to consider!
Course video recording tips for camera-shy creators
First of all, it’s important to note that there are various styles of video content you can consider for your offers.
Below I share some more ideas.
You don’t have to do “talking head” videos or show up on camera to create effective video content.
However, showing your face – at least to some extent – can help you build trust with your audience, create more engaging content and help their learning experience.
If you have decided to improve your video making skills and show up on camera more – either it’s for the content or promotional materials – here will be some tips to follow.
Related read: Content ideas for your online course
Don’t skip the script
In my early days, I relied on memory and a few bullet points. This approach caused overwhelm and led to frequent pauses as I tried to recall what to say next.
Your first step should be a simple script or a list of bulletpoints you want to mention in the video. This keeps you on track and ensures you don’t forget key points.
There is no harm in looking at your script, as you record. As a course creator, you’re not expected to have a golden memory of everything you want to say.
Consider using a teleprompter
For more advanced recording experience, you can also consider using teleprompter which will show the exact words to say as you record.
While a teleprompter might feel like the next-level production, you can have some prompter apps on your phone or order an actual mini teleprompter from Amazon!
Before commiting to this, I’d suggest testing it out with your phone with a simple video – many creators find themselves struggling to naturally read the text and opt-in for slightly scripted recordings instead, speaking from memory.
Embrace imperfection
I wasted hours re-recording videos, obsessing over minor flaws. For example, I once redid ten videos just because a white tissue appeared in the background… While it wasn’t great, it also didn’t really matter as nobody could actually tell what it is.
One important thing here is to always do a quick test recording to check your setup and lighting. Accept that minor imperfections won’t ruin your video’s value but go into recording knowing you’ve done your best.
Prioritize your comfort
Trying to deliver a “perfect” performance while feeling uncomfortable in front of the camera is counterproductive.
Create a setup where you feel relaxed. Wear something that makes you feel confident, take a deep breath, and focus on your message.
This will improve your content A TON.
Build your confidence on camera
- Start small: Record short practice videos that you don’t share with anyone. This helps you get comfortable without pressure.
- Focus on the audience: Shift your mindset from “How do I look?” to “How can I help my audience?”
- Experiment for the best setup and angles. Set yourself up for success!
Practice as much as you can
Yes, practice really is the key.
As of now, I have been in business for more than a decade, actively recording videos for more than 5 years. It took me time to get to the point where I can say I feel comfortable recording video content.
At some point, if you want to get it done, the only thing you can do is – DO IT.
Explore video editing as your go-to support
While video editing can feel like a challenging task, the truth is, these days there are plenty of tools that make it incredibly easy.
Once you explore video editing, you can have more pauses as you record your videos, edit out any awkward moments and make any other adjustments. It can really simplify your creation process.
Here are some tools to consider:
- Descript for text-based video editing. Yes, you don’t actually have to edit the video itself. You can upload it on Descript and it will automatically create a transcript. Then, you can edit the transcript and it will automatically edit the video for you. Perfect for those who have no video editing experience whatsoever!
- Clipchamp is a FREE video editing tool without any limitations. It’s accessible and easy to use. Perfect for simple video edits like cuts and other relevant adjustments.
- If you’re recording on your phone, you can also use any phone-based apps like InShot to edit your videos directly after recording.
Video recording alternatives for camera-shy creators
If sitting in front of the camera feels like too much, there are other ways to deliver valuable content, here are some of them.
Slide-based videos with the small “talking head”
Slide presentations with the small “talking head” in the corner can be an excellent alternative to traditional talking-head videos. They provide a visual material for your audience, allowing them to follow along more easily while it’s a lot easier for you to show up without overthinking.
Most screen recording tools will give you the opportunity to choose the size and location of your “talking head” bubble so you can easily manage your recording experience.
Try Loom or Descript for this.
Voiceover-only presentations
If you’re not ready to appear on camera, consider recording only voiceovers for your slides. Pairing your voice with well-designed slides can still create an engaging learning experience.
A bonus idea: Include an introductory “talking head” video where you appear on camera to build rapport with your audience. This doesn’t have to be polished – just authentic and welcoming. This will give you a chance to show up for your students without doing it in every video.
AI-generated content
While I’m not a fan of this approach as I love content that is NATURAL and authentic, AI generated content – both voiceovers and videos – can be your lifesaver in a moment of crisis!
If video recording is NOT on your bingo card and you’re trying to find any way out – explore AI-generated variations. There are both voiceover generators as well as video creators you can use to get your content recorded.
And in some cases, it really can work like a charm.
Being camera-shy doesn’t have to stop you from creating a profitable course.
Whether you choose to appear on camera or use alternative formats like slide-based videos, the most important thing is delivering value to your audience.
Remember, most people are far more interested in what you have to say than in how you look or sound. Focus on your message, take it one step at a time, and know that you’ll get better with practice.
Ready to start creating your course? Use these tips to move past your fears and create content that resonates with your audience!
To learn more and stay connected:
- Connect with me on Instagram @coursecreationlab
- Join Your Course Creation Membership to plan, create & scale your offer
- Listen to the Savvy Offer Hub podcast
