Pinterest is an absolute goldmine of potential traffic – it’s time to learn how to sell digital products on Pinterest.
Before we delve into strategies, it’s essential to grasp the nature of Pinterest.
Unlike traditional social media platforms, Pinterest functions like a search engine where your content can be discovered through keywords.
The pins you post on Pinterest has unlimited potential to drive new traffic to your website: I still receive traffic from blog posts I published years ago, all thanks to my Pinterest.
So instead of adding it on your to-do list as yet another social media to be present on, we’ll focus on the evergreen long-term strategy!
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Why Pinterest?
Pinterest has almost 600 million monthly users and it ranks as a top platform globally.
Its evergreen nature means content you post today could still drive traffic years later. Unlike Google, where rankings can be labor-intensive and time-consuming, Pinterest offers a more approachable path to visibility.
If your target audience is primarily women, Pinterest is especially beneficial, with a majority female user base, particularly between 25-35 years old.
Creativity, lifestyle, fitness or money-making focused businesses definitely have the upper hand on the platform. However, many other niches and topics are also THRIVING there so don’t dismiss this idea if you’re not on the list.
The key elements to consider before getting started with Pinterest
Having your own website will play an important role
For Pinterest to work effectively in selling your digital products, having your personalized domain and your own online space is crucial.
Platforms like Thinkific will host your courses, but a personal website allows you to create a broader online presence with landing pages and blog posts to support your offers. A website amplifies your Pinterest strategy.
Effective Pinterest strategies begin with quality content. Poorly constructed pages will not convert, regardless of the traffic Pinterest sends your way. Ensure every step of your sales funnel is optimized before directing traffic from Pinterest.
Importance of valuable website content
Consider having a blog on your website if you want to get serious about your Pinterest success.
Having a blog enhances your visibility on Pinterest. The more valuable, well-written and truly insightful blog posts you have = the more potential to drive traffic from Pinterest.
Sure, you could use Pinterest to just share some of your landing pages – like pages leading to your free or paid offers. But you have a lot more opportunities to drive even more traffic if you have some blog posts on your site as well.
Don’t overlook the need to actually have some content on your site to attract the right audience.
How to sell digital products on Pinterest: your Pinterest to-do’s
Getting visible on Pinterest isn’t hard but it takes time and consistency. You have to develop a habit of creating and scheduling content for Pinterest.
To see success, it’s suggested to have a minimum of one fresh pin being pinned on Pinterest every day. A fresh pin = every unique pin that hasn’t been Pinned before.
It might seem a lot at first but once you get into your pin creation flow, it won’t seem as much anymore.
To sell digital products on Pinterest, you must…
Create effective pins for your posts and pages
On Pinterest, your graphics lead the charge. For each blog post or landing page, create several unique pin designs.
Use tools like Canva to develop templates aligned with your brand identity.
I usually start by creating several templates to reuse – check out Pinterest to get inspiration or use free Canva templates to start with. If you fancy some more creative approach, check out CreativeMarket for templates instead.
From there, every time you create a new piece of content – like a blog post or landing page on your website – make sure to use all of your prepped templates and create various pins to post.
This means that every time a new content comes around, you prepare a minimum of 5-10 pins for each = that’s 5-10 unique pins. But you can create as many as you wish!
Optimize your pins with SEO
Your content’s discoverability on Pinterest heavily relies on search engine optimization.
Crafting titles and descriptions with relevant keywords is the key.
Remember – Pinterest is a search engine! How well your content will do relies on whether or not people find it by searching with relevant keywords.
Think of it in terms of what would you do yourself:
Let’s say you go to Pinterest to search for interior design inspiration. Instead of writing “interior design”, you’ll try to be more specific to find what you truly need. So it might be “living room interior” or “minimalistic interior design samples”.
All of your pins need relevant keywords.
Schedule for consistency
Consistency is key on Pinterest. Use the platform’s native scheduling tools to plan daily posts. Regular pinning keeps your content in front of your audience without overwhelming your schedule.
As mentioned above, it’s suggested to pin a minimum of one fresh pin per day. Most creators aim for at least 2x new pins.
I used to use Tailwind which is a popular pin scheduling app but I moved to native scheduler last year and once you get into flow of using it, it works like a charm.
Strategies to use Pinterest to sell digital products
There are multiple strategies for converting Pinterest traffic product sales.
- Direct pins to landing pages. You can create pins that will lead directly to your offers: your online courses, coaching or done-for-you services. Direct sales from Pinterest will work the best for low-ticket offers as they don’t require building trust within your audience. More high-end sales will be more challenging but can happen nonetheless!
- Generate new leads with freebies. Use pins to funnel users into your mailing list, nurturing relationships through follow-up sequences. This is one of the most effective ways to optimize your Pinterest presence! Focus on sharing the free content and grow your list. From there, you can build trust and nurture your audience into sales.
- Share your posts and other relevant content. Encourage users to explore your blog, which can naturally lead them to your offers.
As you craft in Pinterest, remember: focus on your unique content, providing SEO-rich descriptions and titles. Understand that Pinterest traffic may not translate into immediate sales but cultivates an ongoing relationship with potential buyers.
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