How to create a high-level product that not only provides the value but also creates exceptional user experience? Here are some tips to uplevel your course student experience.
You’re looking to develop a top-tier product, armed with knowledge and skills that are truly valuable.
However, with so many courses and programs available, it’s natural to wonder if you should contribute to the noise.
f you choose to create a course, how do you stand out? How do you ensure it provides an elevated experience for your audience?
Your goal is to create an offer so impactful that your audience is thrilled by the end.
They should be eager for more interaction and support and glad they reached their goals. Here’s how to ensure that your offerings provide not just another course, but a standout user experience.
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Uplevel your course student experience
Creating a good online course may not be enough for your students to actually reach their desired results.
So what to focus on to truly uplevel your course student experience?
Know your promise and audience
The first step is to be crystal clear about your promise – know exactly what your offer is about. Identify your target audience and understand their needs. As you build your lessons and prepare your materials, consider how it will affect your audience’s progress.
Make sure what your audience already knows and how you can provide information that’s relevant and new to them. Don’t drown them in endless content. Instead, offer the knowledge that truly adds value.
For instance, if you’re a social media manager crafting an offer for business owners, understand their current knowledge on social media. Are they beginners, or have they faced struggles despite being familiar with the platform? This understanding will guide the level of detail and support you offer.
Related read: ChatGPT Prompts for course creators
Focus on the user experience
Beyond content, the practical and technical aspects often get overlooked.
Whether you’re using platforms like Kajabi or simpler ones, it’s crucial to ensure a seamless user journey. Every step – from the checkout page to thank you emails – should align with the expectations set during the purchase.
Even after the sale, the experience must remain consistent. This is especially important for high-end products.
Remember, it isn’t about the platform itself, it’s about how you navigate it to benefit your audience.
Make sure to pay attention to elements like:
- Sales pages: mobile view, buttons, functionality
- Checkout pages: review the setup, optimize the branding
- Thank you pages: optimize your funnels, provide next steps for your audience
- Welcome emails: have them in place!
- Welcome sequence: guide your audience through their experience step by step
- Student portal: make it brand-aligned and easily accessible
Tailor the experience to your audience’s needs
Think about the experience your audience truly needs. While it’s tempting to focus solely on what you wish to create for passive income, the key is to align your product with their journey.
Flexibility is essential. You may have to adjust the setup post-launch based on audience feedback. Whether it means incorporating live sessions or Q&A calls, or shifting focus, your offer should adapt to serve what your audience truly requires.
There is no one-size-fits-all solution, as needs vary based on your ideal audience and the promise of your offer. For higher-end experiences, ensure that users can acknowledge their learning and achievements at every step.
Consider student support features like:
- Guided email sequence that walks them through the key steps and lessons
- Weekly or monthly calls: Q&A sessions, coaching calls or guided experiences
- Additional Voxer or Telegram support: 1:1 access to you (included or optional)
- Group chat/forum space to share their experiences
One of the core strategies to uplevel your course student experience should always be STUDENT FOCUSED. After all, while yes, it’s your product and you have all the freedom to create it in any way you imagine, it’s important that it BRINGS RESULTS.
So give yourself the time and space to listen to what your audience has to say and uplevel their user experience accordingly!
TO LEARN MORE AND STAY CONNECTED
💛 Connect with me on Instagram @coursecreationlab
📚 Join Your Course Creation Membership to plan, create & scale your offer
🎧 Listen to the Savvy Offer Hub podcast
