To create a truly successful online course its format matters! It’s also important that you enjoy the creation process so let’s explore 4 easy course formats for beginners.
There isn’t a one-size-fits-all solution – the best format depends on your course content and the needs of your audience.
While video and/or slide based courses are a common go-to, there are plenty of other course format options to consider as well.
And while you have all the flexibility to create and re-recreate your offer in whichever way suits you the best, it’s important to choose a strong starting point that has the scalability.
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Easy course formats for beginners
The best course format is the one that:
- You WANT to create
- Is aligned with what you teach
- Your audience responds well to
You may not know the right answer as you’re getting started but here are some considerations!
Slide-based courses: visual learning at its best
One of the most popular formats is slide-based courses. Typically, this involves creating slides and recording voiceovers, which can be easily done using tools like Canva.
You can also choose to add the small talking head bubble, where you can appear on camera, adding a personal touch to your presentation.
The simplicity of editing voiceovers makes this method appealing. If your course needs updates, especially if covering rapidly changing topics like social media strategies, adjusting slides and re-recording audio is straightforward.
For slide-based videos, you’ll need:
I personally LOVE doing slide-based videos as they’re easy to create once you have established a re-usable slide template.
Talking head videos: building a personal connection
If you want to add more of a personal touch or prefer to not create slide-based materials, you can also do “talking head” video content.
For many, this approach may bring additional challenges: you have to consider the quality of your setup, camera and microphone, along with the filming environment, lights, etc.
However, if done well, it offers a strong personal connection with your audience, making it ideal for building trust and engagement, especially in masterclasses or when targeting new audiences.
While editing might require more effort, this format allows learners to engage with your personality, potentially increasing their connection to your content.
This is particularly effective for courses aimed at creating a personal brand or for subjects where your direct input is crucial.
For talking head videos, you’ll need:
- High-quality camera to record (can be phone!)
- Good microphone
- Clipchamp for free video editing
Private podcasts: flexible learning on the go
If you prefer to create audio-only content, a private podcast can be an excellent course format. Here, your audience pays to access exclusive, paid podcast episodes.
This format is perfect for topics easily absorbed through listening but be mindful that it might not suit every learner’s style, as many prefer visual content.
Private podcasts are an intriguing option for offering compact, efficient learning experiences, often at a lower price point.
They are ideal for audiences familiar with the podcasting world and can be an innovative step for anyone looking to test course concepts before expanding into video formats.
For private podcast based course, you’ll need:
- Podcasting software that supports private podcasts – like Buzzsprout or HelloAudio
- Good microphone
- Editing tool like Descript for easy text-based audio edits
Email courses: bite-sized learning delivered directly
The email course is another flexible format, particularly effective for shorter content series or challenges, such as a five or ten-day challenge.
Typically lower in price, email courses allow you to connect with an audience needing accessible, direct-to-inbox learning experiences.
This format can easily introduce you to potential clients and upsell to more intensive programs like one-on-ones or full video courses.
With straightforward production and the ability to draft content anywhere, email courses are perfect as a starting point and can later expand into comprehensive packages.
For email course, you’ll need:
- Email marketing software like MailerLite
The most crucial aspect of course creation is taking action. Evaluate your strengths, audience preferences, and the type of engagement you wish to foster.
Whether jumping straight into a comprehensive video course or starting small with an experimental email series, the key is to see what resonates with your audience and adapt as necessary.
Avoid falling into the trap of undervaluing smaller formats by not promoting them effectively.
Sometimes initial formats feel low-key and may not ignite your passion, which can affect promotion. Instead, ensure every format aligns with your enthusiasm, reflecting in your outreach and marketing efforts.
If you’re ready for comprehensive course creation, take the plunge with full-scale production. However, if you prefer a gradual approach, consider testing smaller formats to refine your ideas. In the end, your eagerness to explore different possibilities usually leads to discovering the ideal course format.
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