Let’s be real – most of us didn’t start an online business just to become full-time Instagram performers. Let’s talk about how to sell without social media burnout.
If you’re nodding along, welcome. This post is for you.
Always being present on socials, following all the latest trends and trying to make friends with algorithm – that can be demanding and overwhelming.
So is there a way to sell without social media?
(Yes, there is!)
Listen to this as a podcast episode instead:
Let’s address the elephant in the (digital) room: social media isn’t working like it used to.
You might be posting Reels, showing up in Stories, doing the “right” things – and still crickets. Maybe you’ve got a killer offer, but your audience just isn’t seeing it.
Sound familiar? You’re not alone. I hear this from clients all the time, and I’ve lived it too.
But the good news is that there are other ways to sell your digital products. Better ways. Easier ways. And they don’t require you to feed the content beast daily.
How to sell without social media
If you want to sell your digital products more easily and with less burnout, these are your four pillars:
Evergreen Content
Stop chasing likes. Start creating searchable, evergreen content – the kind people find on Google or Pinterest when they need it.
The magic of evergreen content really is in its name – it lives forever, it’s not just one post you create that will be seen on a scroll. Instead, we’re focusing on content that is timeless.
Some of the best types of evergreen content:
- Blog posts. Yes, people still read! And while it may not be as trendy as Reels or Youtube videos, there will always be people who prefer to receive their information in a written way instead of watching the video. I, for one, will ALWAYS search for a post rather than watch anything.
- Podcasts. Ever since I started Savvy Offer Hub podcast, I’ve been obsessed with podcasting. But besides my love for talking, it has plenty of other benefits and one of them definitely is the fact that all of the episodes are evergreen and searchable.
- Youtube videos. If we have to choose one video platform that does support the evergreen content, it’s definitely Youtube. If doing videos is more up your speed, you can opt-in for that as well.
SEO Focus
No matter what evergreen content you choose to go for, SEO is what gets your content found.
SEO stands for Search Engine Optimization and is your chance to RANK in the searches that happen on Google and other search engines. And while it’s absolutely the long-game and will take time, it can also bring results well worth it.
Instead of just throwing a random post out there, you’ll make sure it’s aligned with and optimized for what people are really searching for.
So what to consider when thinking about SEO?
First of all, learn the basics of SEO and understand what it’s all about. You shouldn’t jump to keyword research if you don’t understand where and how to use those keywords. Here you’ll also have to understand a bit of the technical side, including things like alt text for your images and meta descriptions. Good news though, most website builders make it rather easy to manage!
Related read: SEO for online coaches
Work on finding great keywords before creating content. I personally love Keysearch.co for keyword research as it’s easy and fun to use. Your key goal is to see what people are searching for within your niche and deliver it. Don’t overfocus on the keywords only but use them as your guiding light in content creation.
Email Marketing
You don’t need a massive list – you need a list that hears from you.
Email marketing is the no.1 way to sell without social media but you must make sure to actually be showing up for it with consistency, not only when you want to make that sale happen.
It’s your chance to connect with your audience directly – right in their mailboxes, without relying on whether or not they’ll see your content.
Here are some guidelines for getting started:
- Lead your evergreen content into freebie opt-ins to get people on your list. This will ensure you’re growing your list with those who are truly interested in the content you want to share.
- Create welcome email sequence. This will help your audience to get to know you more and start noticing your emails in their mailboxes.
- Have regular weekly email schedule. Showing up is the key to actually making it work! Create a schedule you can follow and share value.
Related read: Email sales funnel creation for online coaches
Inside Your Course Creation Membership, I walk you through everything: list building, what to send, and how to turn subscribers into customers.
Pinterest marketing
Forget Instagram. Pinterest is where digital products quietly blow up.
It’s a visual search engine, not a social network – so your pins have a long lifespan and can drive consistent traffic to your offers.
Here’s how to get started on Pinterest:
- First, you’ll have to design pins for your content (you can find templates to get started with in Canva!). Every blog post, every page you have on your website – for each of them, you will be creating several pins. The final number is unlimited but I’d start with minimum 3 pins/per page and post.
- Then, you’ll prepare keyword rich descriptions that will make your content easy to find. Pinterest is a search engine so you want your content to be searchable.
- And from there on, it’s a matter of establishing consistent pinning schedule, starting with minimum of 1x fresh pin/per day. Fresh pin = any pin that has not been on Pinterest until now. It can lead to the same link but the graphic must be new and keyword description can be adjusted. You can schedule your pins on their native scheduler on Pinterest itself!
Pinterest has been my main lead driver ever since I started working online in 2015 and it can be an absolute goldmine of traffic.
It IS possible to sell without social media but it’s not a quick fix.
You’ll still have to put in work upfront. You’ll need to create content, build your funnels, and write your emails. But you can do it your way, on your schedule.
Want to batch a month of content in one weekend? Great. Prefer to work an hour a day after the kids are in bed? That works too.
You get to design your business around your energy, your life.
Let’s sum it up
- Selling your digital products doesn’t have to feel like a grind.
- There are easier ways to market and sell, especially if you’re tired of performing on social media.
- With evergreen content, email marketing, SEO, and Pinterest, you can create a business that runs even when you’re off the grid.
If that sounds like the kind of vibe you’re after, make sure to explore Your Passive Lead Gen Plan.
Let’s build something sustainable. Something ease-filled. Something that works.
Because yes – you can sell your digital products more easily.
TO LEARN MORE AND STAY CONNECTED
💛 Connect with me on Instagram @coursecreationlab
📚 Join Your Course Creation Membership to plan, create & scale your offer
🎧 Listen to the Savvy Offer Hub podcast
