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Increase the course value with these ideas

Increase the course value with these ideas

Planning to launch an online course but feel like something… just something seems to be missing?! Here are some ideas that will help you to increase the course value and feel more confident in your offers.


If you’re working on an online course and want to make sure you provide the best experience for your students – this article is for you!

After working in the course industry for almost 10 years, I have explored various ways how you can increase the course value and upgrade your student experiences with a few simple ideas. Explore them below!

Join Your Course Creation Membership if you’re ready to make your course happen! Learn to plan, create and scale, step by step. 


Increase the course value with these ideas

4 ways to increase the course value

IDEA no.1: Add Worksheets & Printables

Adding relevant worksheets or printables can be a great way how to elevate your user experience and expand your learning materials beyond video content. It’s also a good go-to if you want to increase the course value.

How to get started?

First of all, EVALUATE which lessons will find the added worksheet useful. Don’t add them just for the sake of it.

Then, see if any other printables besides worksheets might come in handy too. Those could be checklists, motivational posters or reminders, as well as calendars and similar helpful guides.

If you want to learn more, explore our Workbook creation guides in Your Course Creation Membership!


IDEA no. 2: Have a community space for your students

Adding a space where your course students can share their journey can add a lot of value to your user experience without any additional time investment.

It can be a Facebook group or your own forum on a platform like Circle.so. Many websites also offer built-in forum spaces, for example, if you’re using Kajabi for your course, that might be the way to go.

At first, it might be a bit of an uphill battle to get the engagement rate going but later, as you have more and more active members, you’ll find that your own participation is not as needed (although still can be incredibly valuable as well).

I personally suggest creating a community space anywhere BUT on Facebook. Facebook as a platform is very distracting and more and more people prefer actually not using it at all so having another dedicated space for your students might be the way to go.

Related read: Alternatives to Facebook groups to build a community space online


IDEA no.3: Offer a complementary 1:1 consultation or strategy call

If you know your students might benefit from some added 1:1 attention, make sure to consider how this could be done.

Usually, this additional level of support is provided in the higher tier of the offer. In this case, the lower-level offer can focus on the product only and the higher-level tier can include one-on-one support.

If you feel like providing this option may overwhelm you, keep in mind that not all of your students would use this opportunity and if it does get too hard to handle, you can always restructure this idea.

Another way to go would be by offering an additional 1:1 support via Voxer which works a lot like Whatsapp but is easier to use for business owners (no need to share your phone number plus various other features).

Also, no doubt – this is an amazing way to increase the price for your offering as well!

Related read: Pricing tips for online courses

IDEA no.4: Add templates and swipe copy

You can recreate your own content into templates and swipe copy that your students can use!

While this might feel like a challenging task, I’d suggest you to start with what you already have and the things you’re already using yourself.

  • Can you slightly recreate your own presentation templates and add them within the course as an added template?
  • Would your existing audience find your email copies helpful if you generalize some parts of it?
  • Do you have a launch calendar or any other step-by-step layout they’d find useful?

Of course, if you want to take it to the next level, you can also outsource creation of a whole added template suite, if your audience might find it useful.

Related read: Improve your user experience 


No matter which way of increasing the value of your course you’d prefer, always consider your audience and what would they truly need? Don’t add tons of extra content only to have more to promote. Unless your audience will find it useful, your effort will go to waste.

Your Course Creation Lab Insider Hub: Create a profitable online course step by step with resource library for aspiring online course creators.

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