Planning to launch an online course but feel like something… just something seems to be missing?! Here will be some ideas that will help you to increase the course value!
These days, creating an online course is a whole another level of art.
It’s not enough to just record and release a bunch of videos. You also need to consider your user experiences. After all, you want them to stick around and come back for other products as well!
So what can you do to add more value to your online course?
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4 ways to increase the course value
IDEA no.1: Add Worksheets & Printables
While worksheets is almost a standard go-to for many course creators, there are various ways how you can improve the quality of the added content and get more creative with it.
For example, your first step would be to really EVALUATE which lessons will find the added worksheet useful. Don’t add them just for the sake of it.
Then, see if any other printables besides worksheets might come in handy too. Those could be checklists, motivational posters or reminders, as well as calendars and similar helpful guides.
IDEA no. 2: Have a community space for your students
Adding a space where your course students can share their journey can add a lot of value without any additional time investment!
At first, it might be a bit of an uphill battle to actually get the engagement rate going but later, as you have more and more active members, you’ll find that your own participation is not as needed (although still can be incredibly valuable as well).
It can be a Facebook group or your own forum on a platform like Circle.so. Many websites also offer built-in forum spaces, for example, if you’re using Kajabi for your course, that might be the way to go.
I personally suggest creating a community space anywhere BUT on Facebook. Facebook as a platform is very distracting and more and more people prefer actually not using it at all so having another dedicated space for your students might be the way to go.
IDEA no.3: Offer a complementary 1:1 consultation or strategy call
If you know your students might benefit from some added 1:1 attention, make sure to consider how this could be done!
On the top tier you might offer a 1:1 consultation or a strategy call. Keep in mind that not all of your students would actually use this opportunity and if it does get too hard to handle, you can always restructure this idea.
Another way to go would be by offering an additional 1:1 support via Voxer which works a lot like Whatsapp but is easier to use for business owners (no need to share your phone number plus various other features).
If that’s the case, the added support can last a month or three, depending on how long your audience might find this helpful for.
Also, no doubt – this is an amazing way to increase the price for your offering as well!
IDEA no.4: Add templates and swipe copy
You can recreate your own content into templates and swipe copy that your students can use!
While this might feel like a challenging task, I’d suggest you to start with what you already have and the things you’re already using yourself.
- Can you slightly recreate your own presentation templates and add them within the course as an added template?
- Would your existing audience find your email copies helpful if you generalize some parts of it?
- Do you have a launch calendar or any other step-by-step layout they’d find useful?
Of course, if you want to take it to the next level, you can also outsource creation of a whole added template suite, if your audience might find it useful.
No matter which way of increasing the value of your course you’d prefer, always consider your audience and what would they truly need? Don’t add tons of extra content only to have more to promote. Unless your audience will find it useful, your effort will go to waste.
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